The fashion label was started in 1984 after Donna Karan left Anne Klein to set up her own label, aimed at creating high end fashion designs that she could enjoy wearing herself. However not everyone could afford her range and Donna Karan decided that she wanted to target younger women who had smaller budgets but still wanted to buy high quality clothing. The DKNY brand serviced exactly this purpose and created unique and fashionable designs that were available at much lower prices.
The designs produced by Donna Karan were always regarded as some of the most groundbreaking in the industry and the company quickly grew, being able to boast sales of over $500 million in 1996. The DKNY brand is still one of the most sought after brands and the range now includes cosmetics, jewellery but most important watches.
The company’s range includes watches for both men and women that boast some of the most fashionable designs in the industry. The watches range from chic and elegant designs to glamorous statement pieces. All watches are made with the highest quality and come with a 2 year guarantee as testament to this.
Many fashion conscious individuals understand that choosing a watch is more than just choosing a functional time piece. Making a bold fashion statement and leaving an impression on others is all about personal style and having a designer watch to complete the look is essential to anyone who cares about their appearance.
Find out more about Donna Karan and her new range of DK